Downtownlightrail.com, a division of DLR Media, LLC (“Downtown Light Rail” or “We”), located
at www.downtownlightrail.com, is committed to protecting the privacy of its users. Trust,
respect and confidence are the basis for Downtown Light Rail’s Privacy Policy. Downtown Light Rail
abides by this criterion in order to best serve you. This only addresses services
from Downtown Light Rail servers. Other websites we do business with will have their own
policies. By using or accessing Downtown Light Rail, you are accepting the practices described
in this Privacy Policy. This statement applies to Downtown Light Rail product, services and
websites worldwide (collectively Downtown Light Rail's "services").
General
When you visit Downtown Light Rail you provide us with two types of information: personal
identifiable information (“PII”) you knowingly choose to disclose that is
collected by us and Web Site use information collected by us as you interact
with our Web Site. When Downtown Light Rail collects PII (your full name, email address,
mailing address, telephone number) from you it is because you are voluntarily
submitting registration information to us in order to register as a Member of
Downtown Light Rail. Downtown Light Rail may also collect PII from you if you choose to participate
in Downtown Light Rail activities such as sweepstakes, contests, and surveys, because you
want us to furnish you with products, services, newsletters, or information, or
in connection with content or suggestions you submit to Downtown Light Rail for review. In
addition, Downtown Light Rail collects website use information including IP address,
aggregate user data, and browser type. This data is used to manage and improve
the Downtown Light Rail Services, track usage, and for security purposes.
Cookies & Third Party Vendors
Downtown Light Rail may use a session cookie to improve the quality of our service by
storing your preferences and/or confirm that users are logged in. These cookies,
which are a string of characters, uniquely identify your browser and terminate once
the user closes the browser. By default, we use a persistent cookie that stores your
login ID (but not your password) to make it easier for you to login when you come
back to Downtown Light Rail. You can remove or block this cookie using the settings in your
browser if you want to disable this convenience feature.
Third party advertisements displayed on Downtown Light Rail may also contain cookies set
by Internet advertising companies or advertisers (known as “third party cookies”).
Downtown Light Rail does not control these third party cookies and Users of the Downtown Light Rail should
check the privacy policy of the Internet advertising company or advertiser to see
whether and how it uses cookies. In some cases, Downtown Light Rail may process personal
information on behalf of and according to the instructions of a third party,
such as our advertising partners. We require opt-in consent for the sharing of
your personal information with others. This consent may be rescinded upon request
through communication with Downtown Light Rail (as provided for below). The Downtown Light Rail Privacy
Policy applies to Downtown Light Rail services only.
You can program your computer to warn you each time a cookie is being sent and block
third party cookies or block all cookies. However, you may not have access to certain
features on the Downtown Light Rail by blocking all cookies.
Google, as a third party vendor, uses cookies to serve ads on your site.
Google's use of the DART cookie enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.
Pixel Tags
A pixel tag is a tiny image inserted in a webpage and used to record the number
and types of views for that page. Downtown Light Rail may allow third party pixel tags to be
present on Downtown Light Rail for purposes of advertising, providing services or data and
statistics collection.
Sharing your Information
We do not provide contact information to third party marketers without your
permission. We share your information with third parties only in limited circumstances
where we believe such sharing is i) reasonably necessary to offer the service, ii)
legally required iii) as permitted by you or iv) in the prevention of fraud or imminent
harm and v) ensuring the security of our servers and network.
Security
All Downtown Light Rail employees, agents and/or contractors with access to personal
information obtained are bound to adhere to this policy. All reasonable managerial
procedures have been employed to safeguard the security and integrity of personal
information. Personal information is accessible only by the Downtown Light Rail staff designated
to handle inquiries, services, and/or requests for quotations.
Downtown Light Rail does not verify the age of visitors to our site. Collection of personal
information provided by minors is treated the same as adult information and may be
subject to specific laws and authorities. It is our hope that parents will monitor
their child/ren's internet experience and provide permission to provide such information.
Parents may view and remove their child's personal information and refuse to permit the
further collection or use of their child's personal information.
In good faith, we believe that access, use or disclosure of such information is
reasonably necessary to provide in accordance with state laws, as enforceable by the
Terms and Conditions as provided for in Downtown Light Rail's Terms and Conditions statement.
Downtown Light Rail processes personal information on our servers in the United States of America
and possibly, in other countries.
Notification of Changes
If Downtown Light Rail decides to change The Downtown Light Rail Privacy Policy, we will post those
changes to this privacy statement, the homepage, and other places we deem appropriate
so our users are always aware of what information we collect, how we use it, and under
what circumstances, if any, we disclose it.
Communication
If you ask Downtown Light Rail to stop using your PII, we will honor that request while
retaining any record of your information that is necessary to comply with applicable
federal, state or local law. You also have the option to decline the provision of
personal information to use and/or refuse cookies in your browser. Upon request, if any
information provided is inaccurate, incorrect or needs deletion, contact Downtown Light Rail and
we will make every effort to correct/delete within a reasonable time period.
If you would like to communicate with us about this Privacy Policy or Downtown Light Rail’s
collection and use of your personal information please contact Downtown Light Rail at:
Email:
privacy@downtownlightrail.com
Physical Address:
Scottsdale, Arizona
Enforcement
Downtown Light Rail regularly reviews The Downtown Light Rail Privacy Policy and will take steps
necessary to monitor it's compliance. It is our policy to cooperate with regulating
authorities to resolve any complaints regarding your provided information and the
security of such on our website. Every effort has been made by Downtown Light Rail that the
information provided for on our website is true and correct. However, we make no
warranty, expressed, written or implied about the accuracy of such information.
Downtown Light Rail shall not be liable for any direct, indirect, consequential, indirect or
punitive damages arising out of access to or use of any content on this site. Any
and all information provided for as a community service only. We are not responsible
for actions, directly or indirectly, arrived at due to this information.
This information is effective as of 08/01/2009.
Thank you,
The Downtown Light Rail Team
(Owned and operated by DLR Media LLC.)
